Graham Charlton | Increasing Ecommerce Conversion Rates
As Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particular that poses the biggest challenge – and the biggest opportunity to increase conversion rates for their clients. Some of what he recommends is quite outside the box.