Tom De Bondt | The Two Types of Ecommerce Companies

There are pure ecommerce companies, and then there are traditional retailers that moved online while still maintaining an offline presence. To be successful, these two groups should approach the business with very different strategies, says Tom De Bondt, director of IT and digital at Overstock Home and X2O in Belgium.

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The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.