102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients. Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?Learn more about the next wave of data-driven digital marketing. Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.Digital marketing is fundamentally changing and as machine learning continues to take a larger role, you need to make sure the data we’re feeding the machines is accurate, enriched and granular. Exciting and timely episode. Let’s jump in...What You Will Learn TodayGranular approach to data extraction.Re-imagining a way to think about paid media feedback loops.How to implement the Shopify ecommerce values template for Google Tag Manager.Measure, analyze, and report on data to inform your digital marketing strategy across every channel.How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.Links And Resources Mentioned In This EpisodeWpromote - Free 20-point Google Analytics Audit. (mentioned eCommerce Fastlane)Shopify Google Tag Manager TemplateThe Trade DeskLiveRampFind and fix Personally Identifiable Information (PII) in Google AnalyticsGeneral Data Protection Regulation (GDPR)California Consumer Privacy Act (CCPA)404 Error TrackingHotJarFullStoryUserTestingFacebook Atlas GraphFree Google Analytics TrainingThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. Hosted on Acast. See acast.com/privacy for more information.