136: Modern Shopify Brands Are Now Embracing Community To Drive Results

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including Morphe Brushes, Cotopaxi, The Sill, and Alo Yoga.What You Will Learn TodayThe merger of Pixlee and TurnTo and their new combined superpowers.Building community through word-of-mouth marketing accelerates customer lifetime value.Three important factors to consider when collecting and using user-generated content (UGC).Learn how to amplify your influencer strategy and use this content across all marketing channels.Links And Resources MentionedPixleePixlee - 14-Day Free TrialHow Top Brands Succeed With PixleeTurnToMorpheCotopaxiAlo YogaThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com