140: Learn How To Recruit, Manage And Grow Sales With Groups Of People Who Love Your Products

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.What You Will Learn TodayThe building blocks you need for a successful influencer program.Why partner recruitment through community engagement is a winning combination for Shopify brands.How to not fall into the trap of getting as many people as possible to be your influencers.Getting organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.Links And Resources MentionedDovetaleDovetale 90-Day Free Trial1000 True Fans - Kevin KellyThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com