35: Get The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Brand Awareness, Conversion, And Retention

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.On this episode you will learn:Why influencer marketing is so effective for e-commerce companies.What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.The benefits of spending more time on ways to grow your social media footprint than on content to feed it.…this is an incredibly educational episode, so click play and let's learn! Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com