Smart Workshop Software Designed To Revolutionize The Way Modern Makers, Crafters, And Small Manufacturers Work

My guest on today’s episode is Chris Jacobs, from Katana, the smart workshop software platform that is helping Shopify brands that manufacturer and fulfills their own orders.Katana allows you to manage your whole order fulfillment process from a single dashboard, including sales, manufacturing, and purchasing. As a Shopify brand owner, you get stock availability and fulfillment status for every order and with this production process, it means you won’t miss a delivery deadline ever again.Forget spreadsheets or some homegrown hack. You can now automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers. Just drag-and-drop orders to prioritize your inventory usage.It’s time to add some digital efficiencies to your product production schedule.What You Will Learn Today…Avoid spreadsheet hell by implementing a purpose-built platform for Shopify brands that manufacture their own products.Automatically track raw materials, product stock, materials en-route from suppliers and products booked for shipping to customers.Track actual manufacturing costs based on product recipes (bill of materials) and production operations.Links And Resources Mentioned In This EpisodeKatanaKatana Shopify AppKatana Learning CenterAs an eCommerce Fastlane listener, Katana is offering 30% off for the first three monthsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com