People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution
My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and learn more!What You Will Learn TodayHow advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.How to figure out which marketing initiatives are working best.Why a third of all Shopify sales have no attribution associated with the order.Why word-of-mouth is still the elephant in the room.Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.Links And Resources Mentioned In This EpisodeEnquire - Email matt @ enquirelabs.com to extend the trial to 30 days!Enquire Shopify AppComplete Guide to Attribution SurveysFacebook facing fraud chargesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. Hosted on Acast. See acast.com/privacy for more information.