86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.What You Will Learn TodayIs A/B testing the same as conversion optimization?Areas that a Shopify brand should focus its efforts on to help them grow and scaleKey problem areas that have been overlooked by some Shopify brandsHow to learn more about your visitor's behaviors and their interaction with your brandLinks And Resources Mentioned In This EpisodeConversion FanaticsFree In-depth CRO AnalysisConversion Fanatic Book: How To Double Your Customers, Sales and Profits With A/B TestingThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com