Advertising Is Dead: How Modern Shopify Brands Are Staying Alive Through Partnerships With Cristy Ebert Garcia Of Impact.com
In today’s Shopify ecommerce podcast, my guest is Cristy Ebert Garcia, the CMO from Impact.com. They are a partnership management platform that helps businesses of all sizes grow revenue through the partnership channel.Today, the consumer is in the driver's seat. They’ve taken matters into their own hands and no longer make unilateral decisions based on ads; in fact, 96% of consumers don’t even trust ads. They want to source real information about products they’re interested in, and they want to source this information from people or publications, or influencers they trust.9 out of 10 consumers read reviews before making a purchase, and almost 55% of consumers read a minimum of four reviews before buying a product. And So, brands should find out where their consumers are going for information and then “be there” by partnering with those informational sources.Let’s learn more about how to grow your Shopify business through partnerships!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.