Get Exponential Growth Opportunities With Strategic Conversion Rate Optimization

In today’s episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics. They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors.This is a great conversation with tons of learnings about following the data and iterating until you find the winning elements.Make sure to listen through to the end to get access to a free copy of the Justins book: How To Double Your Customers, Sales and Profits With A/B Testing.WHAT YOU WILL LEARN TODAYWhy conversion rate optimization is only one part of the equation to improve marketing performance.Why revenue per visitor is an important KPI to monitor and improve.Why you need to test fast and often to effectively grow and scale.Why qualitative and quantitative data analysis is required to find the key areas of improvement.LINKS AND RESOURCES MENTIONEDConversionFanatics.comHow To Double Your Customers, Sales and Profits With A/B Testing - Get a free copy - Thanks Justin!CONNECT WITH CONVERSION FANATICSEmail: hi@conversionfanatics.comLinkedIn: www.linkedin.com/company/conversion-fanaticsFacebook: www.facebook.com/conversionfanaticsInstagram: www.instagram.com/conversionfanaticsTwitter: twitter.com/convfanatics YouTube: www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRwwEPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com