Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV

In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.WHAT YOU WILL LEARN TODAYThe difference between linear and streaming TV.TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.How TV can be part of your marketing mix to continue finding your audiences at scale.How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.LINKS AND RESOURCES MENTIONEDTatariTatari Insights BlogTatari Shopify AppMarketer's Guide to Advertising on Streaming TVVuori ClothingThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com