Progressive Shopify Brands Know The Future Of Retail Marketing Is Omnichannel

In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers.Marsello has everything a Shopify brand needs to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again.Finally, you can create the omnichannel customer experience you want that will increase customer retention and spend.WHAT YOU WILL LEARN TODAYWhat is omnichannel marketing and how is it impacting the future of retail.What cross-channel marketing opportunities are available to Shopify brands.How marketplaces and social media impact a brands awareness, consideration, and conversions.The benefits of a seamless experience both in-store and online.LINKS AND RESOURCES MENTIONEDMarsello.comMarsello Shopify AppShopify Plus Certified App Partner - The first New Zealand company to achieve this! Congrats!Marsello Success StoriesFree Premium Onboarding for eCommerce Fastlane listeners - Thanks Spice!MerrellCONNECT WITH MARSELLOEmail: hi@marsello.comFacebook: facebook.com/MarselloAppTwitter: twitter.com/marselloappVimeo: vimeo.com/marselloYouTube: youtube.com/channel/UCgszSa_tNxA_lEpieFHMXbALinkedIn: linkedin.com/company/marsello-appEPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands. Hosted on Acast. See acast.com/privacy for more information.

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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com