Special guest Kayla Houlihan, Founder of Tribe Skincare
How she started
What marketing worked for her in the beginning
How her marketing has changed over the past 3 years and what she focuses on now.
TikTok, influencers and Instagram
How she scaled
How she built her team
How her role has changed
Rebranding Tribe - the steps she’s taking
See omnystudio.com/listener for privacy information.
If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggle with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female-founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains
I’m Lisa Byrne, an eCommerce Marketing Mentor for women with 20 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.
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