From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year.  Hit PLAY to hear: 💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up). 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯 eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??) 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!)  Key timestamps to dive straight in: [03:53] Store Relocation and Expansion Strategy [07:11] The Challenges of Fixed Costs [13:39] "Creating a Welcoming Store Atmosphere" [15:02] Evaluating Customer Acquisition Costs [19:18] Strategic SEO & Branding Focus [22:36] Listen to Nick’s Top Tips!   Full episode notes here: https://ecmp.info/540Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/