How would you recover from being liquidated by the tax man? Adam built 3 new eCommerce sites

Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tumbling down, and how he's built the new business. This is a show PACKED with tips and advice, and some big strategic lessons.

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/