Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.Hit PLAY to hear:Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its contribution to brand growthBalancing internal and external resourcesKey timestamps to dive straight in:[04:08] Shifting from sales to marketing.[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.[07:39] Get the basics of SEO right to build and grown your brand.[09:56] Plans for bringing more traffic to the website.[12:18] Naturepedic focuses on customer education.[13:11] Getting repeat customers due to great customer service.[16:22] Brand educating on healthy living, environmental impact.[19:08] Benefits of outsourcing.[20:49] Hear Arin’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy