Mastering the Art of Buying with James Barron, ex-ASOS

James Barron is a fashion buyer.With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.Hit PLAY to hear:James’ eCommerce journeyThe Importance of Understanding the Customer’s Persona in BuyingTips for Successful Buying In Brands and Products for Your eCommerce StoreAdvice on Developing Your Own ProductsCollaboration Between Merchandising and BuyingA Final Word on BuyingPlus, James’ top tips!Key timestamps to dive straight in:[03:36] Online buying offers more product options.[07:51] Understand customer, adapt sales, follow for rewards.[11:50] Build diverse brand portfolios, adapt to trends.[15:01] ASOS offered variety and convenience online.[18:31] North Face improved women's wear, increased market share.[22:08] Collaboration between buyer and merchandiser is essential.[24:24] Importance of exit margin over intake margin.[26:09] James shares his Top Tips!Access our notes here: https://ecmp.info/475Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy