Rytis Lauris CEO of Omnisend - email marketing and the power of a rebrand

We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris is the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/