South American eCommerce Pierre Larose of Calcathai: delivery, virtual team, localisation

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he's expanded internationally; why he ships the product from Thailand, and has absorbed the delivery costs into the product price. We also get into how he manages his virtual team of 13 who are scattered all over the world. This episode is packed with great tips and ideas (esp the Now in Stock plugin for Shopify!)

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/