Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies. In this episode we discuss:Why you need to be investing in brand and messaging toneHow do you communicate effectively and resonate with people?Analysing cohorts to evaluate marketing strategiesHow real-world interactions, such as consumer shows, helped the business grow… and the unique benefits of using insect protein in dog food! Dive In[04:32] How the pandemic sparked a boom in the pet industry[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.[14:21] Persistence and understanding are key for success.[18:02] Tracking customer retention and lifetime value[21:46] Maximise team performance through freedom, experimentation, and positive mindset.[26:13] Optimise packaging, frequency, and customer needs.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubCheckout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy