Taking a fast growth carbon reduction focused startup to 7-figures with Byway Travel's Cat Jones

I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front.It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey!Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy