What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/