Compass Explained: The Next Evolution in Creative Strategy

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how Compass revolutionizes the way brands develop, manage, and scale their creative assets—seamlessly integrating with your media and financial strategy. In this episode, you’ll learn:How Compass connects creative strategy to financial planningThe step-by-step workflow of building a data-driven media planHow AI helps automate creative ideation, audience targeting & campaign executionWhy meta’s latest ad updates demand more creative—and how Compass solves thisHow to plan, generate, and launch 300+ ads with efficiencyWant to start using Compass for your brand?Visitadcompass.ai to learn more and get started.Show Notes:Talk to an expert and see SARAL in action -https://bit.ly/4gN6NboExplore Compass:adcompass.aiThe Ecommerce Playbook mailbag is open — email us atpodcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.