Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101

This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Baseball Lifestyle 101, two legends who have just pulled off an extraordinary marketing feat during the off-peak season for ecommerce. How did they do it? In this episode: Josh shares his journey from starting a baseball focused Instagram account at 15 to building a multi-million dollar ecommerce business. Bill, Josh's mentor and co-founder, talks about his transition from a strength and conditioning coach to a marketing leader. The duo dives into their unique co-founder dynamic and the strategies that skyrocketed their brand's success. Discover how consistent, quality content and deep community engagement led to a $1.4 million sales day. Learn about the importance of live events, product teasing, and understanding your customer base in creating viral marketing moments. From early struggles to massive triumphs, this episode is packed with insights and inspiration for anyone looking to blend their passions into a thriving business. Don't miss out! Show Notes: Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.