How to De-Stress a Distressed Business

In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to optimizing customer acquisition strategies and narrowing down focus areas to regain profitability. Drawing from their experience at CTC and real-world examples, they provide practical advice on how to reset and thrive, even in challenging times. Whether you're facing financial challenges, managing layoffs, or just feeling overwhelmed, this episode offers actionable insights and guidance to help you and your business recover and succeed. Plus, learn how to maintain your mental health and stay resilient as a business owner during difficult periods. Watch now to learn how to turn things around and create a healthier, more sustainable path forward for your brand. Show Notes: Go to mercury.com/ctc to see if you're eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.