How to Quantify Your Brand (Plus: Meet a CTC Client)

“Brand is the bridge between how much your product costs and how much your customer is willing to pay.”  But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand. Then, Richard has a conversation with Jules Vertrees, CTC client and founder of Verve Culture, a brand that sources beautiful home goods & gourmet foods from artisans around the world.  Learn More About SegMetrics (Sponsored): Learn how SegMetrics can help you overcome challenges in your ecommerce marketing at  ⁠⁠https://bit.ly/3zjdAph⁠⁠. Instantly connect every marketing tool in your funnel with our library of over 90 integrations at https://bit.ly/3G50gIM. Book a one-on-one demo, get answers to your questions, and learn how SegMetrics can help your business grow by visiting https://bit.ly/3G70LlS⁠. Show Notes: Taylor’s tweet on quantifying brand: https://bit.ly/3nBGQVu 21 Antifragile Tactics Podcast: https://bit.ly/3zht5Om Check out Verve Culture here: https://verveculture.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.