How to Turn Ideology into Action

Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those ideas and create a framework for your people to actually put them into action? On this episode of the podcast, Taylor and Richard discuss how CTC is taking our core philosophies and turning them into repeatable behaviors across the entire agency. ⁠Show Notes: The ADmission All-Access Sale is on until the end of the month — go to commonthreadco.com/allaccess to get all of our products free with an ADmission membership. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.