Maximizing Black Friday Sales: Data-Driven Discounting Strategies

In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season. Key Points: Data driven discounting strategies for Black Friday Insights from over 2,000 ecommerce brand offers How to structure your Black Friday offers to stand out The impact of inflation and deflation on pricing and discounts Creative tactics beyond sitewide discounts Get ready to maximize your Black Friday sales and make data work for you this holiday season! Show Notes: Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.