Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.We’re talking about:The death of cost caps and the rise of AI optimizationWhy Advantage+ Shopping is the new defaultHow to structure your ad account for 2025 and beyondWhy creative volume (yes, 5,000 ads, not 5) is the key to winningThe future of profit-optimized campaigns, incrementality testing, and moreThis is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.Show Notes:Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engineExplore the PROPHIT System: profitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.