Product First, Brand Impact Second (S2: E16)

We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands. From its acquisition to proving viability, the growth journey has been a struggle. This week, we’re taking a whole new approach – making changes that center in part on talking less about the brand’s impact in the world, and more on how great the product is. Here’s how we’re approaching this new strategy.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.