Spending More, Making the Same? Here's Why

In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acquire the same number of customers. Taylor breaks down the key reasons behind this issue, exploring topics like channel diversification, media spend allocation, and the complexity of optimizing ad performance. They discuss how expanding into platforms like Amazon or diversifying media channels beyond Meta can lead to inefficiencies if not measured and managed correctly. Taylor also offers actionable insights on how to improve the incrementality of your ad spend, ensuring that each dollar spent drives meaningful growth. Whether you're struggling with rising CPMs, inefficient ad spend, or just trying to scale your ecommerce business effectively, this episode is packed with valuable advice. Key Topics Discussed: Channel diversification and its impact on efficiency The pitfalls of media spend allocation Strategies for improving ad incrementality Insights on scaling your e-commerce business Show Notes: Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.