State of the Industry: May's eCommerce Trends & Insights

Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we analyze key ecommerce moments and explore consumer sentiment and macro performance. Topics Covered: -Overview of May's key ecommerce moments, including Mother's Day and the start of Father's Day shopping. -Analysis of consumer sentiment and macroeconomic trends. -Year-over-year performance data showing substantial growth for ecommerce brands. -Breakdown of creative output and volume for top-performing brands on Meta. -Insights into AOV by different channel sources. -Performance comparison of ASC versus BAU for ecommerce brands. Key Insights: -May reported strong year-over-year growth for both seven-figure and eight/nine-figure brands. -Consumer sentiment remains stable and slightly optimistic. -Significant increases in ad spend on Meta with steady ROAS. -Interesting trends in consumer behavior, such as higher AOV for gifts despite a lower gifting rate. In-depth Analysis in This Month's Report: -Creative output of top performers. -Channel source impact on AOV. -ASC performance versus traditional BAU campaigns.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.