The 7 C’s of Media Buying: How to Win in the Holiday Season

In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s media buying principles that can elevate your campaigns on Meta and Google. Discover how to build high-performing evergreen campaigns, the importance of clean conversion tracking, and why catalog and calendar campaigns are essential for your holiday success.  Key Takeaways: Understanding Incrementality in Paid Media The 7 C’s of CTC’s Media Buying Principles Best Practices for Holiday Ad Campaigns How to Leverage Catalog and Core Campaigns Building for Success: Why Starting Early Matters Show Notes: Go to http://zamp.com/thread today and sign up for free sales tax service for the rest of the year. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.