The Anatomy of a 450+ GQ Brand with Dean Brennan

What makes a great brand? What businesses are most likely to grow quickly? Why not ask the leader of the brand with the highest Growth Quotient score we’ve ever seen? In this episode, Taylor and Richard chat with Heart & Soil CEO Dean Brennan about the brand strategy that’s led to massive first-order profitability, dirt-cheap CAC, and 200%+ 1-year LTV growth.  ⁠Show Notes: The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm If you’re a 130+ GQ brand between $10-$100M, we’re so confident that we can win for you that we’re willing to give you a free month

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.