The DNA of a Resilient Brand

Is your business set up to withstand hardship? In this episode, we revisit a conversation with Common Thread Collective CEO Taylor Holiday about how businesses can remain resilient amid uncertainty. “Who are the businesses that will thrive even if the current situation does become a net negative?” Show Notes: - Visit getparker.com to learn more about the credit card built exclusively for ecommerce.

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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.