The One Key to Winning in 2024 w/Luke Austin

New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may not be far behind. Looking at the state of ecommerce this month, CTC Director of Growth Strategy Luke Austin sits down with Richard to discuss why he’s worried about Q4 2023, and the one thing that clearly distinguishes winning brands from the field as we move into 2024. ⁠Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc Purchase the full BFCM Offer Database here: https://commonthreadco.com/products/black-friday-offer-database The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.