When Do I Change Direction?

Leadership is a combination of two major skills: Knowing when the organization is heading in the wrong direction, and knowing which direction to go instead. On this episode, Taylor reflects on a recent 180 we’ve made as a business and why he thinks it’s the right time to make that change. Then, Taylor and Richard discuss the incredible power of saying “no” and how it forms the basis of strategic decision making. ⁠Show Notes: If you’re a 130+ GQ brand between $10-$100M, we’re so confident that we can win for you that we’re willing to give you a free month. Just click here to start the application process. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.