Why a Good Strategy Beats Operational Excellence

It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why” is much more important than the “how” — especially in a world where AI is making operational excellence less and less of an important differentiator. Show Notes: Explore how SegMetrics can help you tackle ecommerce marketing challenges at https://bit.ly/3AdTrl2. Effortlessly connect all your marketing tools with our library of over 90 integrations at https://bit.ly/3AiayC0. Schedule your personalized demo, ask questions, and discover how SegMetrics can help your e-commerce business grow at: https://bit.ly/40jEE2J. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Om Podcasten

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.