Jason Gan - Sequential Advertising And The Key Pillars Of Creating And Reaching Your Audience on Facebook
Crucial to the success of ads, and not just FB ads but advertising altogether is that precious formula we should all know like the back of our hand; hook, old bad / new good, benefits, CTA. What I found a particularly insightful takeaway from my guest today Jason Gan of the Tribeup academy is the idea of taking this formula and parsing it out over a set of videos to make each section more effective. For my long time audience, this is where understanding the basics leads us to being able to take that understanding and apply it to more in depth concepts. Jason is a Facebook Blueprint Certified Professional since 2017, and Facebook Preferred Marketing Partner. He has helped over 5,000 individuals and over 200 brands navigating success in Facebook advertising.