The Psychology of Copywriting and UX with Christopher Silvestri
Christopher Silvestri is the head of Conversion Alchemy, as well as a conversion designer and copywriter. By bringing copywriting, user experience, and digital psychology together, Conversion Alchemy is a brand that's designed to make the internet a better place (and help awesome businesses make more money in the process). On this episode, Christopher and I discuss what makes good copy, the intersection between copywriting and UX, the importance of effective research, and much more.