Sideload #09 – How SEO and link building can breathe new life into the humble press office

Special guest Ben Harrow from Vouchercloud (www.vouchercloud.com) joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?” Want to get in touch? Email sideload@edelman.com

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Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.