Sideload #66 - Creating Immersive Experiences

Brands are looking at ways to increase engagement with customers. Increasingly, they're using virtual worlds to do it. This time on Sideload we're joined by Sol Rogers, Global Director of Innovation at Magnopus to discuss spatial computing, Apple Vision Pro and the potential risks of taking people away from reality.  Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

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Edelman is a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.