The “Sh*t Sink” Principle for Those Who Worry About What Could Go Wrong

Learn about a surprise in my hotel room in Denver during Authority Rainmaker 2015. This story demonstrates how you are already well-equipped to handle the unexpected … In this 15-minute episode, I discuss: How preparation builds confidence The Sh*t Sink Principle Why you should start or expand your online business before you think you are... Listen to episode

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Stefanie Flaxman is Rainmaker Digital s Editor-in-Chief, and each week she delivers the art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business. Discover the professional editorial standards that help distinguish you from your competition.