The Future of Higher Ed Digital Strategy with Joel Goodman

Show Notes In this conversation, Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment.  He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.   Insights & Takeaways Joel Goodman has over 15 years of experience in higher ed marketing. Bravery Media focuses on human-centric designs to improve digital experiences. The evolution of higher ed has been gradual, with many challenges persisting. Leadership in higher ed is beginning to recognize the value of websites. Content strategy often leans too heavily on branding rather than information. Fast-loading websites significantly impact conversion rates. AI tools are often overhyped and not always effective in higher ed. The human touch in admissions is a key differentiator for institutions. Higher ed websites often serve as dumping grounds for information. A full content audit is essential for improving user experience.   Conversation Rundown 00:00 Introduction to Joel Goodman and Bravery Media 02:44 Joel's Journey in Higher Ed Marketing 05:31 The Evolution of Higher Ed and Digital Strategies 07:17 Understanding the Value of Content and Websites 10:21 Challenges of Higher Ed Websites and Performance 13:45 Search, SEO and AI Tools 18:07 AI's Role in Higher Ed Marketing 20:25 The Future of AI in Higher Ed 29:03 Key Takeaways and Closing Thoughts   Dig Deeper LinkedInhttps://www.linkedin.com/in/joelgoodman/ Bravery Media on EdTech Connecthttps://edtechconnect.com/service/bravery-media/41/Bravery Media websitehttps://bravery.co/    And find EdTech Connect here: https://edtechconnect.com/

Om Podcasten

** Reached #4 on Apple Podcast Education Category ** The EdTech Connect Podcast is the leading podcast for higher education professionals who want learn about the most innovative people and tech shaping the future of Higher Education Join host Jeff Dillon as he explores emerging trends, pioneering developments, and real-world applications of technology in academia. Each episode features interviews with leading experts, educators, technologists and solution providers, who share their insights on how technology can be used to improve student engagement, enhance learning outcomes, and transform the educational experience. Whether you're a marketer, faculty, IT Leader, enrollment director, or anyone interested in the future of higher education, the EdTech Connect Podcast is your source for the knowledge and inspiration you need to harness the power of technology and drive innovation on your campus. Listeners of the EdTech Connect Podcast will learn about the latest trends, best practices, and challenges in the rapidly evolving field of educational technology. Learn more at https://edtechconnect.com.