Chapter 15: Introducing new market offerings

Introducing new market offerings is a critical component of any successful business. These sources explore the different aspects of creating and launching new products and services, covering topics like the challenges of developing a new product/market offering, the impact of innovation on business success, new product/market offering strategies, managing the development process, and understanding the consumer adoption process. The Chapter emphasizes the importance of customer-driven innovation, effective organizational arrangements, and meticulous budgeting to ensure successful product/market launches.

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Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.