Chapter 18: Managing mass and personal communications

The Chapter discusses advertising strategies and tactics, and analyzes how businesses can effectively manage mass and personal communication. The Chapter explores elements of advertising and promotional campaigns, including message development, media selection, legal and social issues, and effective direct marketing techniques. It emphasizes the importance of understanding the target audience, choosing the right media, and measuring campaign effectiveness. The source also includes practical tips and insights on how to make a successful advertising campaign.

Om Podcasten

Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.