The Despacito Effect

Latin American music has been in the hearts of the U.S. population for decades. But, at what point did reggaeton dominate the Anglo market? With an interview featuring Leila Cobo.See omnystudio.com/listener for privacy information.

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El Flow tells the story of reggaeton, its most emblematic artists, and the secrets of how the genre’s top hits were made. It’s a story of migration, expression, evolution, sexuality, rebellion, and repression. Since its beginning, the genre has had one constant; movement. From Panama to Puerto Rico, from Boston to Medellin, from Mexico to Brazil. There has always been someone willing to raise their hand and take the lead. As a result, reggaeton evolved as a merger of Pan-American musical influences, which in turn helped explode its appeal. Now, It’s time to look back at how we got here.