Michael Schein on Building Hype and Delivering

ABOUT MICHAEL SCHEIN Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he’s worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Show Notes Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Discover the keys to unlocking your full potential with the Elevate Podcast. Hosted by Robert Glazer, award-winning entrepreneur, #1 Wall Street Journal bestselling author, and creator of the Friday Forward, the Elevate Podcast features interviews with world-renowned business leaders, New York Times bestselling authors, and leading experts who share their insights, best practices, and advice on how to elevate your life, your leadership, and your business. Whether you're seeking to cultivate better habits, reach new leadership heights, or simply learn from those who share your passion for growth and improvement, the Elevate Podcast offers practical steps for making impactful changes and reaching your full potential.