Matej Lancaric — User acquisition for mobile games

Today I'm talking with Matej Lancaric, who is a user acquisition specialist and he runs his own UA consultancy which you can find by going to lancaric.me. In this discussion, we talk about Matej's perspective on user acquisition for mobile games, how developers are becoming better at building games for UA in mind and what the future holds for game studios embracing user acquisition.

Om Podcasten

Joakim Achren from Elite Game Developers talks to founders and investors on how to start, run and grow a games company. In a nutshell, this is a podcast about the founders and investors who are building the games companies of the future. What are their success stories, failures, what they’ve learned from them and how more people will be able to get into creating games through successful games companies.